JETOUR ties travel tech to real-world use as Chery widens innovation push

JETOUR used Chery’s 2026 Global Innovation Conference in Wuhu, China, to show how its “travel+” strategy links vehicles to outdoor travel, lifestyle and smart mobility. The event highlighted AI, smart driving, robotics, energy systems and new vehicle features aimed at both off-road use and everyday travel.

Why it matters: - JETOUR is positioning vehicles as part of a broader travel ecosystem, not just transportation. - The approach links mobility, outdoor recreation and lifestyle use cases as automakers race to make technology more useful in daily life. - Chery’s innovation showcase also pointed to where automotive engineering is heading next: AI, energy management, robotics and smart mobility.

What happened: - Chery held its 2026 Global Innovation Conference in Wuhu, China, and showed advances in AI, smart driving, robotics and energy solutions. - JETOUR used its 2026 Global Technology Experience Day to frame those technologies around travel-focused product use. - The event drew more than 2,000 international guests, media representatives and users.

The details: - Chery presented AiMOGA robots with AI technology, level 4 robotaxi solutions, smart agricultural equipment and an electric vertical takeoff-and-landing aircraft. - AiMOGA products have reached more than 60 countries and regions, with commercial deliveries topping 3,000 units. - Chery also introduced its Volt-dragon ultra-fast charging technology and a pilot vehicle-to-grid station combining solar power, battery storage and high-power charging. - In Spain, a solar-plus-storage microgrid replaced diesel generators at a heavy electric truck facility. - JETOUR’s T series combines urban comfort with off-road capability and uses C-DM Super Hybrid technology across the lineup. - JETOUR’s intelligent XWD all-wheel-drive system offers 7+X one-touch off-road driving modes for surfaces and conditions including gravel, water crossings and steep slopes. - JETOUR says the intelligent cockpit and smart driving features are designed to make travel more comfortable and safer. - The G series uses the GAIA all-terrain intelligent architecture, pairing a hybrid system, an off-road-specific chassis and a premium cabin experience. - JETOUR brought the technology into an outdoor setting with a welcome dinner on a riverside beach camp. - The vehicle-to-load feature powered cooking and entertainment during the event. - The experience day also included test drives so international guests could try JETOUR models in practical driving conditions. - More information is available at the company's announcement.

Between the lines: - JETOUR is using product demonstrations to make a branding message tangible: advanced tech only matters if it works in real travel settings. - Chery’s portfolio suggests the company is pushing beyond cars into energy, robotics and other adjacent fields. - The travel-plus message also helps JETOUR differentiate itself in a crowded SUV and off-road market by tying features to use cases instead of specs alone.

What's next: - JETOUR is expected to keep developing its “travel+” strategy around real-world travel scenarios. - The company will likely continue pairing product launches and experience events with outdoor and lifestyle demonstrations. - Chery’s innovation pipeline signals more cross-category applications for its mobility and energy technologies.