BARE International marks three years in Madrid with 13 new clients

BARE International is celebrating the third anniversary of its Madrid office after three years of growth in Spain, including 13 new client partnerships and an evaluator network of 1,541 active evaluators. The office now serves as a hub for work across Spain and the Mediterranean region as the company pushes deeper into customer experience research in the market.

Why it matters: - BARE International’s Madrid office has become a regional base for customer experience research, mystery shopping, audits and market research across Spain and the Mediterranean. - The office’s growth shows continued demand for local insight as businesses try to understand customer behavior and improve operations. - The expansion strengthens BARE International’s footprint in Spain, one of the company’s key European markets.

What happened: - BARE International marked the third anniversary of its Madrid office on June 24, 2026. - The office opened in June 2023. - The Madrid team has added 13 new clients over the past three years. - The office supports domestic and international organizations operating in Spain. - The Madrid location serves as a hub for projects across Spain and the Mediterranean region.

The details: - BARE International says the Madrid team combines local market knowledge with the company’s global experience and resources. - The office works with clients to assess customer experiences, measure operational performance and identify improvement opportunities. - Jeno Zsiga, general manager for Europe at BARE International, said the company’s original goal was to get closer to clients and better understand the Spanish market. - Zsiga said the team has expanded its network to 1,541 active evaluators in Spain. - BARE International describes itself as a privately held global customer experience research firm. - The company offers customized mystery shopping, audits, online reputation management and customer satisfaction solutions. - BARE International says it has 13 offices worldwide and operates in more than 175 countries. - The company included more information in its announcement.

Between the lines: - The Madrid milestone suggests BARE International is using Spain as more than a local sales office. - A larger evaluator network and regional project role point to a broader operational platform for Mediterranean work. - The emphasis on research and insights reflects a market where brands are under pressure to improve service quality and customer retention.

What’s next: - BARE International says it will keep supporting organizations in Spain as customer expectations and market conditions change. - The company plans to continue using its Madrid office to coordinate with clients and colleagues across its global network. - Future growth will likely depend on whether the Spanish office can keep converting its local presence into new client relationships and regional projects.

The bottom line: - Three years in, BARE International’s Madrid office is now a meaningful part of the company’s European strategy, not just a satellite presence.